In An Unexpected Twist, It's Revealed What Armani Willed To Do With His Empire.

• 13.09.2025, 11:34

The race for control of one of the most famous brands in the world will begin.

Famous Italian designer Giorgio Armani, who died on September 4 at the age of 91, ordered in his will that the fashion house he founded 50 years ago be gradually sold and the company put on the stock exchange, Reuters reports.

It is noted that because of this decision, a race for control of one of the most famous brands in the world will now begin. This is a very important turn for the company, which has always jealously guarded its independence and Italian roots.

Armani had no children to inherit his fashion empire, which analysts estimate at between 5 and 12 billion euros ($5.9-14 billion).

The will states that priority in the purchase is to be given to luxury conglomerate LVMH, cosmetics giant L'Oréal, eyewear leader EssilorLuxottica or another group of "equal standing" to be determined by a foundation set up by the designer to preserve his legacy - with the consent of Armani's life and business partner Pantaleo Dell'Orco.

All three companies mentioned have already issued statements indicating that they are open to a potential deal.

The fact that Giorgio Armani ordered the sale of the company and named French brands as potential buyers came as a surprise, given the fashion designer's lifelong reluctance to loosen control over his business or take it public. Industry experts say that despite the slowdown in luxury globally, Armani's fashion house remains highly attractive to investors.